Download Winning At Innovat...

Philip Kotler

Format: Paperback

Language: English

Pages: 272

Publisher: Palgrave Macmillan; 2011 edition (February 11, 2015)

ISBN: 1137479175

Format: PDF / Kindle / ePub

Size: 5.4 MB

Downloadable formats: PDF


Innovation is a accountability mostly assigned to R&D departments yet this isn't sufficient. businesses desire a systematic framework so innovation can happen at diversified degrees of the association. The world's best professional in advertising and innovation Philip Kotler, and Fernando Trias de Bes jointly current a progressive version for innovation.

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