Publisher: Palgrave Macmillan; 2011 edition (February 11, 2015)
Format: PDF / Kindle / ePub
Size: 5.4 MB
Downloadable formats: PDF
Innovation is a accountability mostly assigned to R&D departments yet this isn't sufficient. businesses desire a systematic framework so innovation can happen at diversified degrees of the association. The world's best professional in advertising and innovation Philip Kotler, and Fernando Trias de Bes jointly current a progressive version for innovation.